The evidence behind Hermann®.
Reference material on organizational memory, message retention, and why some communication formats compound while others fade.
Why the CEO's vision doesn't reach the organization
Only 28% of managers can name their company's top three priorities. What MIT, McKinsey, Gallup and Gartner say guesswork costs — and the system built to fix it.
What changes when you reduce guesswork
Eight concrete things that change inside a company once guesswork drops: fewer meetings, faster decisions, less CEO repetition, a stronger employer brand, and more.
It's not about resilience. It's about clarity.
Why aligning talent, clients and partners around a clear mission is what actually protects margins and attracts the right people — not resilience on its own.
What Anthropic's stand-off with Washington shows about vision
Anthropic refused the U.S. government unrestricted access to its AI over surveillance concerns — and grew 80x anyway. What that shows about a clearly defended vision.
The Ebbinghaus forgetting curve, applied to organizations
What the forgetting curve actually shows, why repetition alone doesn't fix retention, and why format matters more than frequency.
Culture or chaos
Culture isn't a ping-pong table or open seating — it's what an organization tolerates and rewards. What the data says about culture and performance.
Defend the founder's vision, or lose it to scale
The founder's vision is a real business asset, not a slogan. What research on founder-led companies shows about why it must be actively defended.
What is message compounding?
The definition, the mechanism, and why organizational messages don't accumulate on their own — they have to be built to.
Video vs. text: what actually gets remembered inside a company
What cognitive science says about why video — specifically real people on camera, not slides read aloud — is retained better than text, and where the effect breaks down.
What new hires lose when institutional knowledge isn't documented
The gap between what a founder knows intuitively and what a new hire can access — what the onboarding research shows, and why a handbook doesn't close it.
The cost of guesswork: methodology
How HermannPulse® measures organizational alignment and estimates the economic cost of guesswork, in €/year — and the research it's built on.